Google Shares 6 Ways to Maximize Your AdWords Investment

1. Focus your ads on low prices and savings the dollar.

"Consumers care about prices(dollar) more than ever, especially on day-to-day purchases," says Google. "When someone searches on a particular product, you know they're interested; by using your ad to tell them that you've got the highest quality and the best price, you're more likely to earn their clickand then get your dollar."
2. Use value-related keywords.
People are constantly looking for bargains. Google suggests using keywords that cater to this mentality in your blog or website. The company recommends using the AdWords Search-based keyword tool and Search Query Performance report to find higher-performing keywords that people are actually searching in google or others.

3. Make sure your ad groups are targeted and relevant so dollar is near with you.

"Ads perform best when their ad text reflects the ad group's keywords; this makes ads more relevant to their intended audience," says Google. "Make sure that both the text and the keywords in each ad group focus on a specific topic or product in your blog or website."
4. Don't waste money on irrelevant clicks.

Google suggests using negative keywords to filter out traffic from people looking for things that you don't offer. They use an example that if you sell peanut butter, you might want to use "allergy" as a negative keyword in your blog or website
.5. Make it easy for customers to buy.

This tactic is all about the landing page of your website or blog. Put some thought into your landing page, because people don't want to hunt around trying to find where they need to go to buy the item they clicked on the ad to buy in the first place. Why make it hard? It should be as easy a process as possible.
6. Focus your money(dollar)on your high-performers.

Google has a free conversion tracking tool that will let you see what keywords and ads are performing best in your blg or website. It is wise to focus your time and resources on the ones you are getting the most value out of,and get dollar more.
That's the six tactics Google provides for maximizing you AdWords investment and get your dollr with your blog or website. Performance is more important than ever when there is not as much money (dollar) to play around with. If you're using PPC as an advertising method, focus on eliminating the waste of money by getting the most you can out of your campaigns.